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Research Reveals Gender Bias in Online Reviews

  • Writer: Yaniv Dover
    Yaniv Dover
  • Oct 20, 2024
  • 1 min read

A new study from the Hebrew University of Jerusalem has revealed a significant gender bias in online reviews, with women less likely to share negative feedback compared to men. Published in Nature Human Behaviour, the research, which analysed over 1.2 billion reviews from platforms such as Amazon, Google, and Yelp, highlights a disparity in the way men and women approach online ratings. On average, women’s ratings are consistently more favourable than those of men, despite having similar attitudes towards the products or services being reviewed.

 
 
 

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The Hebrew University School of Business,

Mt. Scopus Campus, Jerusalem, Israel.

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