Researchers discover surprising gender gap in online reviews on “a gigantic scale”

In a recent study published in Nature Human Behaviour, researchers uncovered a “gender rating gap” in online reviews, revealing that women generally give higher ratings than men across several online review platforms. The study, which analyzed over a billion reviews from major sites like Amazon, Google, and Yelp, found that women tend to rate products and services more favorably than men do. Follow-up lab studies suggest that this discrepancy is largely due to women’s reluctance to leave negative reviews.

https://www.psypost.org/researchers-discover-surprising-gender-gap-in-online-reviews-on-a-gigantic-scale/

Research Reveals Gender Bias in Online Reviews

A new study from the Hebrew University of Jerusalem has revealed a significant gender bias in online reviews, with women less likely to share negative feedback compared to men. Published in Nature Human Behaviour, the research, which analysed over 1.2 billion reviews from platforms such as Amazon, Google, and Yelp, highlights a disparity in the way men and women approach online ratings. On average, women’s ratings are consistently more favourable than those of men, despite having similar attitudes towards the products or services being reviewed.

https://www.psychreg.org/research-reveals-gender-bias-online-reviews/

Study Reveals Gender Bias in Online Reviews, Women Less Likely To Share Negative Feedback

A recent study by researchers from Ben-Gurion University of the Negev, Erasmus School of Economics, and The Hebrew University of Jerusalem has uncovered a significant gender gap in online reviews. Women consistently give higher ratings on platforms like Amazon, Google, and Yelp compared to men, potentially skewing perceptions of products and services.

The study, published in Nature Human Behavior, analyzed over 1.2 billion online reviews and conducted lab experiments to explore the reasons behind the gap. The findings suggest that women are more reluctant to share negative feedback due to societal pressures to avoid backlash, despite no significant differences in product satisfaction between genders.

https://themedialine.org/headlines/study-reveals-gender-bias-in-online-reviews-women-less-likely-to-share-negative-feedback/