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Researchers discover surprising gender gap in online reviews on “a gigantic scale”

  • Writer: Yaniv Dover
    Yaniv Dover
  • Nov 6, 2024
  • 1 min read

In a recent study published in Nature Human Behaviour, researchers uncovered a “gender rating gap” in online reviews, revealing that women generally give higher ratings than men across several online review platforms. The study, which analyzed over a billion reviews from major sites like Amazon, Google, and Yelp, found that women tend to rate products and services more favorably than men do. Follow-up lab studies suggest that this discrepancy is largely due to women’s reluctance to leave negative reviews.




 
 
 

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