In a recent study published in Nature Human Behaviour, researchers uncovered a “gender rating gap” in online reviews, revealing that women generally give higher ratings than men across several online review platforms. The study, which analyzed over a billion reviews from major sites like Amazon, Google, and Yelp, found that women tend to rate products and services more favorably than men do. Follow-up lab studies suggest that this discrepancy is largely due to women’s reluctance to leave negative reviews.
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