Study Reveals Gender Bias in Online Reviews, Women Less Likely To Share Negative Feedback

A recent study by researchers from Ben-Gurion University of the Negev, Erasmus School of Economics, and The Hebrew University of Jerusalem has uncovered a significant gender gap in online reviews. Women consistently give higher ratings on platforms like Amazon, Google, and Yelp compared to men, potentially skewing perceptions of products and services.

The study, published in Nature Human Behavior, analyzed over 1.2 billion online reviews and conducted lab experiments to explore the reasons behind the gap. The findings suggest that women are more reluctant to share negative feedback due to societal pressures to avoid backlash, despite no significant differences in product satisfaction between genders.

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