When Online Reviews Are Fake: Researchers Identify Which Hotels Have Incentive To Manipulate

A trio of business school professors -- in trying to understand the potential effects on consumers and the economy by fake reviews -- has identified which hotels are likely to generate or attract fraudulent reviews.

https://www.forbes.com/sites/avaseave/2014/01/27/when-online-reviews-are-fake-researchers-identify-which-hotels-have-incentive-to-manipulate/#1c1889b6710b