The online, user-generated review is a boon for consumers—a chance to sidestep promotional claims and get an honest assessment. But as soon as reviews appeared online, fake reviews followed. A study co-authored by Professor Judith Chevalier looks at the prevalence of fake hotel reviews and tests a hypothesis about who might post them and why.
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See AllA trio of business school professors -- in trying to understand the potential effects on consumers and the economy by fake reviews -- has...
Whether you're deciding what book to order from Amazon or where to stay on your next family vacation, you've probably skimmed online...
כתבה בכלכליסט על המחקר. https://www.calcalist.co.il/local/articles/0,7340,L-3676991,00.html
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