Research Reveals Gender Bias in Online Reviews

A new study from the Hebrew University of Jerusalem has revealed a significant gender bias in online reviews, with women less likely to share negative feedback compared to men. Published in Nature Human Behaviour, the research, which analysed over 1.2 billion reviews from platforms such as Amazon, Google, and Yelp, highlights a disparity in the way men and women approach online ratings. On average, women’s ratings are consistently more favourable than those of men, despite having similar attitudes towards the products or services being reviewed.

https://www.psychreg.org/research-reveals-gender-bias-online-reviews/

Study Reveals Gender Bias in Online Reviews, Women Less Likely To Share Negative Feedback

A recent study by researchers from Ben-Gurion University of the Negev, Erasmus School of Economics, and The Hebrew University of Jerusalem has uncovered a significant gender gap in online reviews. Women consistently give higher ratings on platforms like Amazon, Google, and Yelp compared to men, potentially skewing perceptions of products and services.

The study, published in Nature Human Behavior, analyzed over 1.2 billion online reviews and conducted lab experiments to explore the reasons behind the gap. The findings suggest that women are more reluctant to share negative feedback due to societal pressures to avoid backlash, despite no significant differences in product satisfaction between genders.

https://themedialine.org/headlines/study-reveals-gender-bias-in-online-reviews-women-less-likely-to-share-negative-feedback/

Gender rating gap in online reviews study reveals women are less likely to share negative experiences

A new study led by Dr. Andreas Bayerl from Erasmus School of Economics, Dr. Yaniv Dover from The Hebrew University, and Prof. Hila Riemer and Prof. Danny Shapira from the Ben-Gurion University of the Negev has identified a significant and consistent gender rating gap in online reviews, revealing that women's average ratings are higher than men's across major platforms such as Amazon, Google, IMDb, TripAdvisor, and Yelp.

The research paper titled "Gender rating gap in online reviews" is published in Nature Human Behaviour.

Relying on the analysis of more than 1.2 billion actual online reviews, supplemented by two controlled lab experiments, this research suggests that gender differences in the willingness to share negative feedback drive this gap.

https://www.msn.com/en-us/money/careers/gender-rating-gap-in-online-reviews-study-reveals-women-are-less-likely-to-share-negative-experiences/ar-AA1rU5KO

https://phys.org/news/2024-10-gender-gap-online-reveals-women.html