Women less likely to share negative feedback online out of fear of backlash

An Israeli-Dutch study found that women are more likely to hold back on negative reviews online out of fear of getting attacked in comments sections.

https://www.jpost.com/health-and-wellness/article-825225

When Online Reviews Are Fake: Researchers Identify Which Hotels Have Incentive To Manipulate

A trio of business school professors -- in trying to understand the potential effects on consumers and the economy by fake reviews -- has identified which hotels are likely to generate or attract fraudulent reviews.

https://www.forbes.com/sites/avaseave/2014/01/27/when-online-reviews-are-fake-researchers-identify-which-hotels-have-incentive-to-manipulate/#1c1889b6710b

Can online reviews be trusted?

The online, user-generated review is a boon for consumers—a chance to sidestep promotional claims and get an honest assessment. But as soon as reviews appeared online, fake reviews followed. A study co-authored by Professor Judith Chevalier looks at the prevalence of fake hotel reviews and tests a hypothesis about who might post them and why.

https://insights.som.yale.edu/insights/can-online-reviews-be-trusted